Ruckus Wireless SPoT - Smart Positioning Technology
Ruckus SPoT combines unique advantages, such as being completely cloud-based, and offering higher accuracy and performance more cost-effectively. Since Ruckus SPoT is completely cloud-based and offers APIs for third party usage, venues with Ruckus Smart Wi-Fi installed do not need any additional hardware to be "Location Intelligent" and can take advantage of third party analytics offerings if preferred.
Ruckus SPoT includes the following components:
- SPoT Location Engine — accurately pinpoints in real time a user's location in any indoor environment
- SPoT Location Analytics Dashboard — analogous to 'Google Analytics for the physical world'
- SPoT Engagement API — a set of APIs to power a new generation of mobile apps, giving them 'Location Intelligent' features such as the ability to locate users and engage or send them highly targeted messages in any venue with Ruckus Smart Wi-Fi installed and Ruckus SPoT enabled
So how does it work?
Ruckus BeamFlex technology is combined with a variety of advanced location techniques such as RSSI trilateration, RTT (round trip time), RF fingerprinting and techniques that take advantage of the constant travelling speed of radio waves and packets. As a result, Ruckus SPoT is capable of better pinpointing the location of users, depending on the number and density of access points used.
Ruckus Wireless SPoT - Benefits
Analyze marketing and merchandising effectiveness, shopper trending, improve customer engagement, Q buster features such as real-time heat-map views for floor managers.
Improve loyal customers' satisfaction with on-device features such as auto check-in, way-finding, and instant coupons for amenities.
Enhance traveller experience with intuitive on-mobile engagements; improve efficiency of the entire venue or sub-zones with real-time heat maps, statistical footfall and dwell-time data.
Identify areas of heavy usage, improve traffic flow, engage customers with way-finding and contextual coupon serving.
Accurate location data provides asset tracking, indoor navigation, and personnel locations.
Tracks assets such as tablets, navigate guests and students around campus.
Additionally, Ruckus is introducing the SPoT Location Ecosystem, a program for third party mobile and analytics application developers, including service provider, enterprise, education and consumer applications Ruckus SPoT provides an open API set for the delivery of comprehensive, accurate and up to near-real-time location information to enable services such as Location Analytics for better customer insights, and enhanced user engagement and experiences on mobile apps. The first Ruckus SPoT Location Ecosystem partners include location analytic companies such as Euclid and SkyRove, and mobile application development partners including companies such as FrontPorch, Sanginfo PurpleWi-Fi, TechStudio and ITC Infotech.